【形象设计】

市场需求：
　　追求时尚、崇尚自然，渴望自己的形象和谐得体，以体现中华民族的精神风貌和多姿多彩的生活；上海影视公司、艺术团体、形象设计公司、化妆品公司、美容美发公司等遍布各处……。具备化妆、护肤、美容美发创意，能从事各种化妆、形象设计的专业技术人才非常稀少。

培养目标：
　　培养具备形象设计师所必需的形象设计基本理论和相关知识及技能，与较高文化修养，能在影视公司、形象设计公司、美容美发公司、化妆品公司等从事各类设计或营销工作的应用型高级技术人才。

业务能力：
　　掌握视觉艺术设计的基础理论和相关的美术基础，具备化妆、护肤、美容、美发等基础知识，能从事晚宴妆、新娘妆及各种发型的创意设计；具备服装设计与选配、人体造型的基础知识，能够从事演员、节目主持人及职业白领人士的形象设计。掌握化妆品有关理论知识及营销、策划能力。

就业领域：
　　各级各类电视台、影视公司、演出公司、娱乐公司、艺术团体以及形象设计公司、婚纱影楼公司、美容美发及各类化妆品公司从事营销工作等。

Image Design

Market Demand:
　　Everyone wants to be fashionable and natural and hopes that they possess a decent image to display merits of Chinese culture and enrich their life. Film and TV studios, entertainment institutions, image design companies, cosmetic companies, beauty salons are in every corner of modern life. However, Shanghai is still short of expertise who have profession knowledge of skills in make-up, skin-care, hair-dressing, etc. 

Orientations:
　　Human Body Art Design, Clothes Design

Aim:
　　The aim of the program is to produce technical expertise for practical purposes who have relevant knowledge and skills in image design and higher culture background, and are able to be engaged in various designs, marketing and planning at Film and TV studios, entertainment institutions, image design companies, cosmetic companies, beauty salons, etc.

Main Courses:
　　Introduction to Law, Introduction to Computing, English, Sketch, Color, Fine Arts for Practical Purposes, Human Body Sculpt, Design Drawing,Descriptive Geometry and Shadow Perspective, Structure Sketch, Hairdressing, Make-up, Skin-care, Foundation of Clothes Design, Clothes Structure, Clothes Effects, Clothes Making and Management, Marketing, etc.

Career Opportunities:
　　Students are prepared to be engaged in visual image design and marketing for TV stations, film studios, performance companies, entertainment companies, entertainment institutions, image design companies, wedding picture studios, beauty salons, cosmetic companies, etc.