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全国2008年1月高等教育自学考试电子商务英语试题

来源:编辑:发布时间:2008年6月20日

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53. 登记,注册 n.                                       r_________

54. 顾问 n.                                                  c_________

55. 做广告 v.                                               a_________

五、单词英译汉 (本大题共15小题,每小题1分,共15分) 给出下列单词或术语的汉语意义。

56.EDI

57. bandwidth

58. return on investment

59. timely delivery

60. information technology

61. customized software

62. centralized system

63. database management system

64. supply chain

65. customer loyalty

66. shopping cart

67. network economy

68. extranet

69. intangible benefit

70. distribution channel

六、英译汉 (本大题共5小题,每小题2分,共10分)阅读下面的短文,然后把划线的句子翻译成汉语。

Making the transition to e-business can be daunting.(71)There is so much to do, so many questions to answer, so many possibilities to explore. How do you know where to start?

(72) When you begin planning an e-business, the most important thing to remember is that you shouldn’t try to do everything at once. Biting off more than you and your team can effectively handle can be as big a problem as doing nothing. Focus your initial e-business efforts on those areas that can most immediately gain from the investment. (73) This lets you pick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow.

Intel took this advice to heart when it began planning the Intel e-business Web site. Rather than attempting to remake the entire Intel business infrastructure a truly daunting task for a global corporation with over 65,000 employees the company focused on its direct customers, including OEMs and distributors. (74) The idea was to focus on customers who already had a relationship through Intel field sales and customer support, and find ways to improve that relationship through the Internet.

(75)We picked one thing we could build very quickly and deploy to our customers. says Sandra Morris, director of Intel’s Internet Marketing & e-Commerce.

七、汉译英 (本大题共5小题,每小题2分,共10分)用括号内给出的词,把下列汉语句子翻译成英语。

76. 后来的发现证实了那位科学家的理论。(verify

77. 我们要事先准备所有申请材料。(in advance

78. 中国自然资源丰富。(resource)

79. 拍到婴儿的笑容让我很高兴。(capture

80. 由于天气原因,航班已经推迟一个小时了。(due to)

 

 

 

 

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