题目: What Does Culture inform us in Marketing?
演讲人: 吴沙莉　(清华大学市场营销系助理教授)
主持人: 伍青生博士，上海交大市场营销系副教授
　
时间：2011年9月28日(周三)下午 1:30PM~3:00PM
地点:北楼106

讲座内容 Dr. Wu will present representative studies from the two strands of her research agenda. The first study, representing her research agenda in cross cultural communication, examines differences in perspective taking between Americans and Chinese. The second study, representing her research agenda in cross cultural judgment and decision making, examines differences between Americans and Chinese in making Bayesian probability judgments. The implications for theory, application in marketing and the practice drawn from both studies will be discussed.

讲座嘉宾人介绍：
Dr. Wu received her Ph.D. from the University of Chicago. She is currently Assistant Professor of Marketing and Associate Professor of psychology at Tsinghua-Berkeley Center, Tsinghua University. Professor Wu’s research focuses on cross cultural judgment and decision processes. She is the principal investigator of the Chinese NSF(National Science Foundation) funded project：Cross Cultural Cognitive Psychology Informs Differences in Consumer Behavior: Focalism and Price in Consumer Decision Making. Dr. Wu has published articles in top international journals such as Psychological Science and Cognitive Science. Her work has been featured in Science, one of the world's leading journals of original scientific research. Dr. Wu has prior work experience at NORC (the National Opinion Research Center) in Chicago. Prior to joining Tsinghua, she taught at the University of Chicago, Washington University in Saint Louis, Olin Business School, as Lecturer and Senior Research Associate. More recently, she taught and worked at the Business School of Yonsei University in Korea as Visiting Professor，and Judge Business School of Cambridge University in UK.

You are definitely welcome to the seminar!
    来源：学网